ESPN was struggling with getting new sign-ups in their fantasy football leagues because of the perceived complexity of starting a league, drafting players, and successfully managing a team. Our job was to convince them otherwise. Oh yeah… and do it in :06 seconds, on tiny screens, with no sound in record time. Simple. Right?
We went straight to the source at ESPN and realized the solution actually was simple. As simple as 1 + 1 = 2. Or, Turkey plus swagger equals peacock. Pass plus prayer equals a hail mary. And friends plus football equals fantasy football.
We launched 8 pieces of content that were built for mobile but robust enough for broadcast leading to the most fantasy football sign-ups in ESPN history. BSSP + ESPN = #WINNIN