Getting the right information can save lives. And now more than ever, where that information comes from is just as important as what it is. Unfortunately, as a society, we tend to listen to celebrities – or the loudest voice – over qualified professionals. Which gave us an idea. What if we turned the frontline experts into pop culture icons?
#FauciArt—A concept where we ask anybody and everybody to make Dr. Fauci a viral star by turning his image into a work of art. We started internally at the agency. Each department created their own versions of #FauciArt to be shared on social media. Now we’re opening it up to the world and encouraging everyone to join the trend — so together we can collectively keep Dr. Fauci in the spotlight, right where we need him.
Make your own and tag #FauciArt