Our client, Parallel, recently launched multiple cannabis brands into a quickly burgeoning market. Our challenge was to develop these brands such that they have distinct identities. Float was one of the first product launches – a mid priced brand that appealed to a seasoned user.
Weirdly Happy Cannabis captured the idea that life doesn’t have to be so heavy – you can float above the stress, headaches and life’s little lulls. Our work features everyday people benefiting from the use of Float. Each unique portrait expresses the inner joy, relief and satisfaction in a fun and slightly weird way. Following a successful targeted launch, Float is now headed rolling out to new markets.