Est. 1993Sausalito / CA

Cannabis for pets? Yep. Parallel saw an opportunity to bring a new product to an underserved market.


Pets get stressed out too! And, our pets’ stress is our stress because they’re part of the family.
Sometimes we all need to just chill out. Thanks to Heelr, now we can. Heelr just recently launched but is already standing out in an emerging category.

  • Design
  • Naming
  • Packaging
Take the edge off