In celebration of Valentine’s Day, we wanted to show noosa’s passionate fans new ways to savor this tasty yoghurt. We enlisted the genius behind Unnecessary Inventions, TikTok and Instagram star Matty Benedetto, to invent seven new, full on ways to enjoy noosa even more. From a hot tub “Yoguzzi”, to a “Lovers Double Spoon”, we released a new invention on our social channels each day for the week leading up to Valentine’s Day. The campaign was a huge success, garnering over 250M impressions in earned media, doubling organic social engagement, and being named Ad of the Week from Campaign Magazine.