In a world filled with 2% this and zero sugar that, noosa Yoghurt is proudly full on. Full on rich. Full on creamy. Full on velvety. It’s also full on Australian. So in 2024, we brought our full on tasty spirit to life and embraced our heritage for the first time. Our campaign, Flavour From Down Under, speaks to both the literal fruit compoté at the bottom of every yoghurt tub as well as noosa’s Aussie origins. From cast to dialogue to art direction, we went all in on our Aussie roots and turned our entire world upside down in the process.