Fact: Moms do more than 85% of the holiday shopping and preparation. Yet all the props go to an old guy with a white beard. It’s time to flip the script. To say to women everywhere: We see you. We appreciate you. We know you’re the true force behind making the holidays (and every day) filled with joy.

”Over the last 36 years, I’ve been blessed to have my Mom. She raised 3 boys independently, while becoming a college professor, entrepreneur, and a seasoned executive coach over the last few decades. I am who I am because of my Mom. We recognize that like my mom, Moms wear so many hats. Particularly this year. A teacher, head of IT, chef, coach and everything in between.”

— Jeff Yurcisin, Zulily CEO

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